HOME SELLING
THE CENTURY 21 BRAND AND THE XSELL REALTY OFFICE
LEADER IN BRAND AWARENESS
IN 2023 THE CENTURY 21 BRAND CONTINUED TO MAINTAIN THE “HIGHEST BRAND AWARENESS” LEVEL - A TREND THAT HAS BEEN UPHELD SINCE 1999. 25 YEARS IN A ROW.
A NETWORK UNLIKE ANY OTHER
135K AFFILIATED AGENTS
84 COUNTRIES & TERRITORIES
97% CLIENT SATISFACTION
REALSATISFIED SURVEY 2023
$20,000,000 IN TOTAL SALES VOLUME IN 2023
STEP BY STEP
SELLING PROCESS
01
INTERVIEW REAL ESTATE AGENTS
Meet with your real estate agent. Discuss what you are looking for
02
COMPETITIVE LIST PRICE
There is a fine line between pricing low enough to sell, versus pricing just above market value.
03
MARKETING PLAN
Present to you a concise marketing strategy, such as listing on the MLS, hosting open houses, and sending out targeted campaigns
04
PROPERTY MAKEOVER
SPEND TIME PREPARING YOUR HOME FRO SALE BY DEEP CLEANING AND REFRESHING ITS APPEARANCE
05
PREPARE FOR OPEN HOUSES AND SHOWINGS
WORK WITH YOUR LISITNG AGENT TO PREPARE FOR OPEN HOUSES AND SHOWINGS
06
NEGOTIATION TIME
Work with your agent to negotiate on your behalf to make and accept the best possible counter-offer.
07
ESCROW PERIOD
PURCHASE AGREEMENT IS IN PLACE, TIME TO ORDER TITLE REPORTS, APPRAISALS, AND INSPECTIONS.
08
CLOSING
Prepare yourself to read and sign a large stack of documents with fine print. Once everything is signed and verified by all parties, the property has officially been sold.
SELLER MISTAKES
AVOID THESE MISTAKES WHEN SELLING YOUR HOME
UNDERESTIMATING THE COSTS OF SELLING
The total cost to sell a home can amount to much more than the 5-6% in agent commissions most people expect to pay. When you account for closing costs, repairs, and other concessions to the buyer, the costs of selling can be closer to 10% of the sale price.
SETTING AN UNREALISTIC PRICE
The price you want and what the market will pay can be two very different things. For the seller, it’s the sweet spot between asking too much or too little. If you can’t hit the sweet spot, you risk leaving money on the table or having your home sit on the market for a longer period of time, which can have consequences.
IGNORING MAJOR REPAIRS AND MAKING COSTLY RENOVATIONS
A long list of maintenance issues can turn buyers off and potentially decrease the value of your home. More importantly, buyers expect the condition of your home to match the description. Consider prioritizing the most glaring issues, particularly those that are likely to turn up during a home inspection—many buyers will require an inspection before closing.
LIMIT SHOWINGS
Once you’ve put your home on the market, you’ll have to try to cooperate when your agent wants to show it. That could mean scampering out at dinnertime for a private showing, or vacating for several hours—or most of the day—for a weekend open house. The goal is to accommodate as many buyers as possible, even if their timing is inconvenient.
NOT CONSIDERING YOUR BROADER FINANCIAL SITUATION
Many sellers don’t have a clear picture of their financial situation before selling. This can lead to painful surprises. Before you make the decision to sell, it may be helpful to assess your income, debt, and any upcoming expenses during your move.
WANT TO LEARN MORE?
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Lets get you to where you want.
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